Similar to the largest company in America that collects and distributes royalties for the entertainment industry, which is ASCAP (American Society of Composers, Authors & Publishers), Intergalactic Royalty Operations Corporation (iRoc) protects the rights of members by licensing and distributing royalties for the public performances of their copy writed works in any area off planet earth (inclusive of all planets within the Milky Way Galaxy, other than earth and its stratosphere extending 31 miles above the surface of the earth). In addition, iRoc will create compelling and authentic marketing for brands seeking outer space distribution.

Recently, President Barack Obama stated that he wants to send humans to Mars. He further commented, "Getting to Mars will require continued cooperation between government and private innovators, and we're already well on our way." Bruce Furst, in his capacity as Chief Executive Officer of iRoc, was granted an opportunity to meet with NASA at the Johnson Space Center in Houston, Texas. While there he discussed the ability of NASA to provide verification to iRoc of music and other data being projected to remote planets and beyond.

Bruce Furst is preparing presentations for Amazon CEO Jeff Bezos and his Blue Origin aerospace company along with Russian Billionaire Yuri Milner and his Breakthrough Listen company. An iRoc executive recently toured Elon Musk's SpaceX facility in California. Musk, a vocal Mars obsessive has vowed not to take his company public until it lands a craft on Mars! iRoc and its staff of entertainment industry professionals, plan on creating a digital handshake between branded entertainment content and outer space. Bruce Furst, of iRoc stated, "We correlate brand recognition to the desired audience; in this case that will include humans and whoever else we find in outer space."